11 Tips For Building And Managing Valuable Email Lists – Part 2
When it comes to building and managing email lists for your brand, you must keep in mind the value they add to your operations and campaigns. Without a system in place to help you do this, you will not be able to get the open and click-through rates you desire.
Having a valuable email list is the main foundation for creating the right email marketing strategy for your company and thus you need to create processes and tactics that can help you do so without missing any opportunities.
This blog outlines the most effective tips to help you build and maintain email lists that are valuable and lucrative to your business.
Blogs are a great way to rank higher in search engine results as well as put out meaningful content that is sought out by customers. Unlike posting on social media or uploading articles on third-party websites, your blogs allow you to have complete control over the quality and tonality.
In fact, blogs are also an evergreen medium because they incorporate information that is continually relevant over the years. Using this platform, also allows you to have a voice in the industry and can make you an industry leader who is looked up to.
Give the option to subscribe to new blog posts and thus build a bigger and more engaged email list. The people who subscribe to you are also more likely to open your emails as they are looking forward to the information you send them.
Running contests on your website or social media can be a very lucrative way to get more email addresses for your list. People can sign up with their emails and enter to win. While this is a great way to get a bigger list, you must be cautious about the data and sort through it.
Most consumers now check customer reviews before they decide to purchase from a brand. This is why getting reviews about your products and services can help future customers make a decision.
Positive reviews also provide companies a sense of understanding about how their products are faring among customers. On the other hand, negative reviews can help you figure out what you’re doing wrong. If your products or services are of good quality and do what they claim, there’s no doubt that your brand will have mostly good reviews.
Most people think that pop-ups are intrusive, but if they are used correctly they can be quite effective. These ads can be timed in different ways in order to target visitors who have shown interest in your brand. For example, time your pop-ups to show as your website visitor reaches the end of a page or is about to exit.
These pop-ups can have information like additional information on what the visitor was browsing or a newsletter subscription. Since they have already shown interest in your products or services, an offer such as mentioned above can push them in the right direction.
Create collaborations and partnerships with other businesses that can offer complementary services to yours. This will give you several opportunities for reaching your target audience and increasing the viewership of your brand.
You can also gain more credibility by having the partner company write guest blogs and vice versa. Creating webinars and hosting events can also help in considerably expanding your reach and in turn lengthen your email lists.
How to efficiently manage new subscribers?
Once you have created extensive and vetted email lists, the next step is to ensure that you are managing these new subscribers successfully. Here are some simple ways for businesses to do so.
Segment the customers in your email list
Not every customer or prospect will have the same requirements and expectations from your company, which is why creating segmentation is a good idea. Sort them into different groups depending on similar criteria and demographics. They could be categorised on the basis of interests, location, age, gender, and more, allowing you to properly target them with relevant email campaigns.
Make use of confirmation emails
Sending a confirmation email when a prospect or customer signs up for a newsletter is a great initial way to engage with them. Subscription confirmation emails are almost always opened and thus you can use this opportunity as a way to send them a welcome discount or any other kind of giveaway.
Use a CRM
Use a Customer Relationship Management (CRM) software to add all of your customer details including email ids as a way to efficiently manage contacts and communication. Without such a platform, it can be difficult to get insight into every customer you are handling.
The above email list building and managing tips can help you create successful campaigns to reach out to prospects and customers, while also keeping them engaged and increase your company’s conversion rates.
A Customer Relationship Management software is an all-in-one platform that makes it possible to increase conversation rates as well as accomplish your company’s sales goals. It can help in adding value to your business and provides your sales and marketing reps with all the required tools.
By incorporating your marketing, sales, and service segments on a single platform, you can automate processes and deliver consistent messaging across your email lists. Using such an advanced CRM system will help stay on top of the game and get ahead of the competition.
FIVE CRM is one such software that offers all of the above features and much more. With a scalable and flexible platform, you pay for only what you want while also reaping all the benefits of a Customer Relationship Management software.
If you would like to see how FIVE CRM can be the right tool for you, get in touch with us now.