Why keep email marketing and CRM together
Having your email marketing in the same system as your CRM gives you a massive benefit. It means your operation becomes like a well oiled machine: just select the data you need and setup your email campaign, everything is logged in the CRM records, create a warm call list of people depending on their interaction with the emails, efficiently call your new prospects.
Email campaigns are a very cost effective part of a marketing strategy. From a targeted list of contacts, data selections can be made and multi-step campaigns scheduled. Each step can be driven from the previous step in terms of selecting recipients who opened a previous email, or clicked on a specific link. The system automatically excludes recipients who previously unsubscribed (ie unsubscribing is applied instantly), and also duplicate and invalid email addresses. Campaigns can be configured to so link clicks update the CRM directly and in real time.
A cohesive marketing campaign typically includes outbound calling, whether cold or warm it needs to be done efficiently. As a hosted call centre CRM this system has everything needed from automatic dialing, to automatic call-back management and agent management, also full scripting and call guides. Combined, as an email marketing and outbound calling CRM, FIVE is ideally suited to companies using remote and home working.
Email Marketing Tools
Gain understanding of how your team are performing, and other key metrics, with the ability to monitor real-time performance KPIs. FIVE features lead scoring, which allows you to add a score to accounts based upon responses, customer statuses and additional fields.
Range of tools available
Generate leads and sales on the web, in emails, SMS or via social media by creating outstanding landing pages. With FIVE you will have the tools to capture as many sales-ready leads as possible. The webforms functionality means web contact forms can feed the database in the same way that they can be used to send appointment feedback into the database to close the loop.
Blog articles on CRM and Email Marketing Software
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