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15 Best Sales Analytics Software of 2023

23 min read
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In this article, you'll find an in-depth look at the 15 best sales analytics software of 2023, along with their features, pricing, and benefits. Learn how these tools can help you understand your market, improve accessibility, and make data-driven decisions to grow your business.

Key Takeaways:

  • Sales analytics software improves data accessibility, visualization, and reporting
  • These tools provide increased transparency and enable better revenue projections
  • Platforms cater to businesses of various sizes and industries, with different pricing and deployment options available

Choosing the right sales analytics software can be tough. After all, there are dozens of solutions on the market; some are extremely similar (i.e., Tableau and Sisense), while others blur the lines between data analytics and data management (i.e., SalesForce and FiveCRM) by providing multiple tools under one roof.

Depending on your budget and needs, you might want a do-it-all solution that's great for any business or something tailored to your niche. In any case, a combination of a few tools will often help you accomplish your sales goals and make the most of the data at hand. So, let's look at the 15 best sales analytics software of 2022 and explain how each can help your business thrive. 

Ready to dive into one of the best sales analytics tools on the market? Get started with FiveCRM today!

Table of Contents:

Benefits of Sales Analytics Software 

  1. Improved Accessibility – Today's businesses know that using data is crucial to understanding their market and finding unique ways to foster growth. The trouble is, with so much data flowing from so many sources, it can be challenging to keep it organized and accessible to those who need it most. Sales analytics software helps create accessibility for your data and reports, allowing your team to view them anywhere, any time they need them. 

  2. Automatic Syncing – The best sales analytics software takes minimal input from your team due to automated connections with your databases, ensuring your data is always in sync and up-to-date. As a result, your business will benefit from up-to-the-minute reporting with information that's consistent across all of your databases. 

  3. Visualization Tools – Beyond generating reports, one of the biggest advantages of using sales analytics software is that it allows you to visualize your data at the micro and macro levels in whole new ways. Using a sales analytics tool, you can easily derive meaning from mountains of data with the help of easy-to-use visualization tools. 

  4. Increased Transparency – Gaining insight into how your sales team is performing, along with agent-level statistics about outreach and closure rates, will help your business take a more strategic approach to its training, management, and future campaigns. As a result, you can directly increase sales, boost customer lifetime value (CLV), and nurture existing clients to build long-term relationships. 

  5. Better Revenue Projections – Sales analytics can help you understand your sales team and customers, but at the end of the day, these analytics are also essential to revenue projections. With sales analytics, you can make sure that you're on track to meeting your goals and know when to step in to get your sales team working harder. 

Comparison Table of Sales Analytics Software  

Software Platform

Best for ___ Businesses

Free Trial?


Open Source?




All businesses No Starts at $149/month No Cloud Yes

Zoho Analytics

All businesses Yes Starts at $30/month No Cloud or on-premises Yes


Big businesses Yes Starts at $15/month No Cloud or on-premises Yes


Big businesses Yes Not published No Cloud or on-premises Yes


Big businesses Yes Starts at $30/month No Cloud or on-premises Yes


Distribution companies No Starts at $600/month No Cloud No


Big businesses Yes Not published No Cloud or on-premises Yes


All businesses Yes Starts free  No Cloud Yes


All businesses Yes Starts free No Cloud Yes


All businesses No Not published No Cloud Yes

Microsoft Power BI

All businesses Yes Starts at $9.99/month Yes Cloud or on-premises Yes

Qualtrics Research Core

Big Businesses No Not published No Cloud Yes

Salesforce Analytics Cloud

Medium to large businesses Yes Not published No Cloud Yes

SAP Crystal Reports

Small businesses No Not published No On-premises No

Big ID

Big businesses No Not published No Cloud or on-premises Yes

Top Sales Insight Generation & Sales Analytics Software   

1. FiveCRM 

FiveCRM screenshot

FiveCRM contains all the CRM features you'd expect but with added tools designed to help double your call volume with the help of auto-dialers, call tracking, and more. With FiveCRM, your agents will be empowered to reach more leads and have more meaningful conversations, all while spending less time on the busy work of finding, dialing, and following up with prospects. 

In addition to a robust database where you can manage leads, assign lists to agents, and guide your team through the workflow, you'll also find powerful email marketing tools that can turn cold leads warm for easier outreach. Additionally, agents will speed through their lead lists with call scripts, call guides, appointment setting tools, and auto-dialers. 

The cost of FiveCRM is entirely scalable, and you can start with as few as FiveCRM seats. Plans range in size up to 200+ seats. In the United States, pricing starts at $149 per user per month, and allows for unlimited data storage, about 5.5 hours of daily call time, a free Windows Softphone, and call recording features. 

Overall, FiveCRM is a feature-rich sales analytics tool ideal for call centers that want to increase call volume, reach more leads, and close more deals. A complete CRM paired with tools for managing calls, agents, and data makes this an all-around great tool for businesses big and small, with scalable pricing to boot. 


2. Zoho Analytics

Zoho Analytics is one of the most widely used sales analytics tools, and it's well-loved for its simple, intuitive user interface. With the ability to quickly connect sources, prepare your data, and create rich visualizations in just a few clicks, Zoho Analytics easily tops the list, particularly for businesses that lack the budget or expertise to create their own custom BI solution. 

The best part about Zoho Analytics is its interface, as any user can dive in and start using it without any previous experience with BI tools. Connecting to a multitude of sources is simple, and the self-service data preparation tools will help your team easily get data ready for reports and visuals. You can even take a collaborative approach to data prep and analysis, allowing all of your teams to get what they need on their own. 

You can save 20% on all Zoho Analytics plans when you choose to pay yearly, but monthly plans start at $30/month for the Basic tier. You can also opt for the Standard tier at $60/month, the Premium tier at $145/month, or the Enterprise tier at $575/month. Each tier has a limited number of users, starting at two users for the Basic tier. Additional users can be added to each plan for another $8 per user per month. 

While Zoho Analytics is one of the more expensive sales analytics tools, its intuitive interface and feature-rich data visualization and analysis tools can help any business level up its reporting practices. It's a great introductory tool for businesses new to BI, and it can grow with larger companies that need a collaborative interface too. 


3. Tableau 

Tableau, powered by Salesforce, is considered the world's leading analytics platform. With a highly visual interface, Tableau aims to make data analysis accessible to anyone, including employees and agents who previously never touched a report. As the platform continues to improve, increasingly efficient, intuitive, and accessible tools are helping make it one of the most user-friendly analytics solutions. 

One of the top features of Tableau is unlocked when you pair it with the native Salesforce CRM solution. Together, Salesforce and Tableau allow you to utilize Einstein AI to reveal CRM analytics that enable you to spot trends, pivot, and boost performance in real time. On its own, Tableau is best known for its easy integrations and visual reports. 

When it comes to pricing, you can choose between a cloud-based solution or an on-premises deployment. The former is the most common, and pricing starts at $15 per user per month. All Tableau plans are billed on an annual basis. Higher tiers start at $42 per user per month and $70 per user per month. 

With the flexibility to deploy Tableau exactly how you need it, and the ability to pair it with the native Salesforce CRM solution, your business can find just the right analytics solution based on your unique needs. Moreover, since Tableau is focused on bringing data to the masses, you won't have to worry about a big learning curve standing in the way. 


4. Sisense

Sisense screenshot

A popular competitor to Tableau, Sisense uses the term "embedded analytics" to explain its goal of bringing data front and center to all business processes. With tools to help infuse reporting into your workstreams and utilize artificial intelligence to make it all the more powerful, Sisense is great for companies with a lot of data and people to manage. 

Sisense's user interface is streamlined, creating a simple experience designed to be anything but overwhelming, especially for those new to reporting. However, thanks to APIs at every endpoint, you can completely customize the interface and experience to better cater to your business and users.  

Unlike its competitors, Sisense does not publish pricing. Instead, you can begin testing out the software with a free trial, or if you prefer, you can contact the team to discuss pricing based on the size of your business. 

Overall, Sisense is recognized as a trusted, advanced analytics platform, and some very large brands trust it. However, that can also put pricing out of reach for many SMBs. If you're interested in exploring what Sisense offers, it's worth diving into a free trial and inquiring about cost. 


5. QlikSense


QlikView is a well-known name in the world of analytics, but as they transition to QlikSense, the company is placing greater emphasis on powerful analytics tools wrapped up in an intuitive, user-friendly interface. With the move to QlikSense, users can unlock governed self-service analytics for the whole team, in addition to a multi-cloud setup. 

Some of the specific features that QlikSense provides include augmented intelligence, visual data preparation, a powerful offline mode, and a thoroughly modern platform easily extended with APIs. 

The business plan for QlikSense begins at $30 per user per month, billed annually. The enterprise SaaS plan requires a custom quote based on the size of your company. You can also host QlikSense on-premises, which also requires a custom quote. The business plan offers a free trial for those interested in exploring the platform. 

Ultimately, QlikSense represents a step in the right direction for businesses interested in unlocking advanced intelligence without an overly complicated interface. While QlikSense is not considered as powerful as Sisense or Tableau, its affordable pricing makes it highly accessible to businesses of all sizes. 


6. Systum

Systum screenshot

Built specifically for wholesale distribution, the Systum Suite features order management, inventory management, and sales analytics software that can help your company unlock critical insights into cross-channel performance. 

The best part of Systum is that it gives you a single place to manage sales, orders, shipping, fulfillment, suppliers, and all of the reports you need to track how your business is doing. Pricing varies depending on whether you need just one piece of software or the entire suite. The central plan starts at $600/month, while the entire suite starts at $3,000/month. 

While powerful for wholesale distribution thanks to its self-service B2B portal and sales tools, Systum has a very narrow focus that doesn't apply to most businesses. With that said, if you fit within the niche target audience, Systum is well worth the hefty investment thanks to its purpose-built, powerful interface. 


7. Yellowfin

YellowFin screenshot

Yellowfin likes to call its service "data storytelling." With a focus on beautifying reports and making data more accessible and enjoyable for all, Yellowfin has a significant role to play in unlocking business intelligence for every department.  

The design of Yellowfin is genuinely one of its best assets, as the company has engrained its "data for all" approach into everything. For starters, action-based dashboards help keep your team on track by giving them data in context. Data stories, beautiful reports, and automated business monitoring also work together to help turn mountains of data into actionable information that's easy to consume. 

Powerful but pricey is the best way to sum up Yellowfin. Pricing is not published, and you will need to reach out to the team to discuss pricing based on the size of your business. A free demo is available if you're interested in seeing Yellowfin in action. 


8. Datadog

DataDog screenshot

Datadog was built from the ground up to improve observability in your systems, and it's grown to encompass real-time interactive dashboards and other reporting tools so that you can keep tabs on uptime, performance, and critical issues while minimizing the impact on your business. 

Countless features cover everything from infrastructure to logs, security, digital experiences, and automated performance monitoring (APM). The best part is that you can get started for free with the core infrastructure tools. From there, pricing can get a bit complicated, as you can opt in and out of individual services as needed. However, you'll come to appreciate the flexibility, which will help you minimize wasted spending and get the most out of the platform. 

All in all, while Datadog is not directed at sales analytics, it's an essential piece of the analytics puzzle for any business. By gaining visibility into the various tools in your stack, you'll be able to unlock additional analytics that are crucial to uptime, experience, and growing your business sustainably. 


9. Hotjar

Hotjar screenshot

Hotjar is a groundbreaking tool for businesses that haven't used a similar system in the past. By creating heat maps that show where your users are looking and spending most of their time, Hotjar can reveal bottlenecks, under-used space, and even messaging that just isn't getting your point across. 

The premise of Hotjar is very simple, but as a sales analytics tool, you'll realize its value from the moment you try it out. For most sales teams, Hotjar provides a wealth of insight into how their customers behave on their website, what products catch their attention, and what stops them in their tracks from closing the deal. 

There are two parts of Hotjar: Observe and Ask. You can sign up for both for free, but as your needs increase, plans start at $39/month for Observe and $59/month for Ask. You can also sign up for both services and get a discounted rate. Paying yearly brings the rates down even further. 

All in all, Hotjar is a different kind of sales analytics tool but an essential one nonetheless. Its features are specifically beneficial for eCommerce sites, but any business that's after conversions (which is every business) could benefit from Hotjar's heat-mapping and feedback tools. 


10. ActiveBatch


ActiveBatch by Redwood is a no-code system that helps you streamline workloads and gain visibility into your tech stack by connecting it all together. Once everything is tied into the system, you can quickly execute automation, helping your team save time while keeping your CRM and other databases and analytics tools up-to-date. 

Because today's businesses rely on so many different tools, a platform like ActiveBatch is critical to keeping it all connected. Using ActiveBatch, you can make sure data flows seamlessly across your CRM, ERP, BI, ETL, and big data tools without requiring manual input. This makes it ideal for systems that don't have native connections and when you want to extend your tech stack without custom coding. 

Unfortunately, ActiveBatch does not publish pricing information. Instead, you'll have to reach out to the team and discuss your needs to receive a custom quote. 


11. Microsoft Power BI


Microsoft is yet another solutions provider that's pushing companies to rethink how they use data. With the goal of empowering all team members to take a data-driven approach to their workload, Microsoft Power BI is designed to be easy to use, even for users without a lot of technical experience. 

By far, the best feature of Microsoft Power BI is that it's built as a self-service solution, allowing your entire team to get the data they need whenever they need it. Users familiar with the Microsoft Office Suite, particularly Excel, will also find that the interface feels at home, making it even easier to navigate. 

For those on the fence, Microsoft Power BI allows you to get started for free, but plans start at $9.99 per user per month once your free trial ends. The Premium solution starts at $20 per user per month, or $4,995/month when using a capacity-based pricing system. For the latter, you'll need to contact sales for specific licensing fees. 


12. Qualtrics CoreXM

Qualtrics CoreXM screenshot

Qualtrics is a platform designed for experience management, a process essential to big and small businesses. By bringing customer experience front and center, you can use Qualtrics to reveal bottlenecks that are stopping users from converting and dive deeper to understand how you can nurture better relationships with your brand.  

Qualtrics can be overwhelming at first simply because of all its available solutions. You can choose between the Core solution or select Customer-, Employee-, Brand-, Product-, or Design-centered solutions that allow you to focus on the experience from a specific point of view. 

Pricing for Qualtrics varies depending on the solution(s) you choose. If you're unsure where to start, you can contact the sales team and request a demo. However, Qualtrics does not publish pricing information, so you'll want to discuss costs with the team. 

Overall, every business benefits from better experience management, but it might be a concept that's out of budget for smaller businesses and companies just getting started. While it's bound to pay for itself, if you don't have the time, money, or expertise to delve into XM, you can consider Qualtrics a nonessential. 


13. Salesforce Analytics Cloud

Salesforce Analytics Cloud screenshot

Salesforce Analytics Cloud, also known as Tableau CRM, combines the powerful analytics of Tableau with the high-performance CRM tools of Salesforce. Thanks to a mobile-first design, your team can use this tool on any device, anywhere they find themselves, and you can customize the experience for your IT, sales, and service teams. 

Some of the best features of Salesforce Analytics Cloud are contextual dashboards, secure data exploration tools, and a platform that makes accessing your data faster. Embedded dashboards will help your entire team stay on top of data while allowing you to reinforce a data-first approach to work. 

Salesforce does not publish pricing information for the Salesforce Analytics Cloud, but you can watch a demo or reach out to the team for additional information. 


14. SAP Crystal Reports

SAP Crystal Reports is built for small businesses, making it ideal for growing companies that find other solutions, such as Sisense, to be out of reach. Small teams will find the interface very straightforward and easy to learn, and you can even set it up to work in 28 different languages. 

Some of the best features of SAP Crystal Reports include easy connections to virtually any data source, customizable user rights, and mobile access that empowers your team to use data whenever it's beneficial. The best part is that this platform is priced per license, and bundle pricing is available for larger businesses. 


15. Big ID


Big ID provides actionable data intelligence with an extremely modern, sleek, and fast interface that any user can easily glide through. Big ID is ideal for businesses seeking an all-in-one analytics solution, as it includes powerful tools for data discovery, classification, privacy management, security management, and more. 

Thanks to built-in data governance tools, even the largest companies will find it easy to protect their data from misuse and unauthorized access. Instead, you can control who sees what, empowering your team members to use data without giving them too much access. It's all summarized best with Big ID's Zero Trust strategy. 

There's no doubt that Big ID, which has won multiple awards, is powerful enough to help companies make the most of their data while prioritizing the integrity, privacy, and security of their information. With that said, pricing is not published, and you'll need to reach out to the team to schedule a demo and get a quote. 


How To Start Your Sales Analytics Process

Now that you're familiar with the 15 leading sales analytics tools, you might still wonder: Where do you begin? Simply buying into a powerful tool isn't enough to prepare your team to make the most of your data. What you need to do first is sit down with your team and develop a strategy for gaining and utilizing insights in a way that's actionable, measurable, and aimed at the desired results. Here's some advice. 

Identify Your Sales Goals

The first thing you need to do before diving into the analytics process is to identify your sales goals. After all, sales data will mean very little to your team if you don't know what you're trying to accomplish. Beyond defining how many sales you want to make, it's crucial that you understand the specific metrics you'll be tracking (i.e., conversion rates on each channel, customer lifetime value, average order value, etc.) and set specific goals on how you wish to improve each, along with a timeframe for doing so. 

Define Your KPIs

Your sales goals should be rooted in metrics, which makes them measurable. As such, you need to identify the most critical metrics that summarize your sales goals and label them as your key performance indicators (KPIs). These are the most important metrics that should be included in all relevant dashboards and reports, allowing you to track the performance and health of your business at-a-glance. 

Determine Where To Source Your Data

For most businesses, data to fuel KPIs and performance monitoring never comes from just one place. While your CRM might contain a wealth of information, using a connector like ActiveBatch will help you tap into all the various data sources that can give you a more complete picture of how your business is doing. This might include your ERP, BI, big data, and advertising tools. 

Maintain Data Hygiene

Simply having a lot of data means nothing if you aren't practicing good data hygiene. If you aren't yet familiar with the ins and outs of managing your data, it's time you took a course so that you can make sure your sales analytics tools are telling a true story. In other words, you'll need to take time to prepare and manage your data regularly to ensure duplicate, incomplete, and outdated information is removed. You'll also need to enrich data whenever possible, like by pulling sales data into your CRM. 

​​Assess Your Sales Analytics Plan Regularly

Setting sales goals alone isn't enough. Even with a handful of KPIs to help you monitor how your business is doing and a set of sales goals that you'd like to reach, there's one final piece of the puzzle: your plan on how to get there. For example, if your number one sales goal is to double your conversion rate, how do you intend to do that? It doesn't necessarily mean reaching more leads but reaching more qualified leads and spending more time nurturing them. 

It's ultimately up to your business to decide which goals to choose and which metrics to track progress with and devise a plan to help you get there. Once you do that, it also takes ongoing reviews to help you re-align your goals and adjust your plan as things change. If you can do that, you'll find that sales analytics tools can be of great help in getting you from point A to point B with less guesswork. 

Ready to get started? Give FiveCRM a go for yourself to see how the right tools can help your sales team amplify their impact with less effort. Get started today!


FAQ Section

Which computer program is best to use in analyzing sales?

There are a number of computer programs that are useful for sales analytics. The first priority is getting customer relationship management (CRM) software in place, and then you can start looking at heat maps and other tools to analyze customer behavior.

What is sales analysis software?

Sales analysis software takes data from a number of sources and compiles it into meaningful visuals and reports that businesses can use to redesign their marketing strategies, product pages, and checkout experience with the goal of increasing sales. 

How is analytics used in sales?

Analytics are critical to sales teams as they help them improve by looking at what works and what doesn't, especially for specific customer personas or segments. 

What is the best tool for data analytics?

There is no one-size-fits-all tool for data analytics, but building out your sales analytics tech stack starts with robust customer relationship management (CRM) software, such as FiveCRM. 

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