Lead Management Software

A Concise Guide to Email Marketing Metrics
In this, the last installment of our series on lead nurturing, we investigate the most important email marketing metrics...
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7 Steps To Creating An Engaging Email Template
Emails are a great form of communication for companies to generate brand exposure and to generate awareness about their...
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Using List Segmentation in your Lead Nurturing Campaign
Anyone who’s serious about marketing will always want to make sure that the right messages reach the right people....
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Using Science and Structure for Email Marketing
Email marketing is undoubtedly on the rise. Sign up forms and e-newsletters have never been more popular. If you’re...
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6 Stages to Planning a Festive Email Campaign
It’s that time of year when “my hasn’t this year flown” becomes a popular topic of conversation; a new...
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Why is Email Marketing So Effective?
Why is Email Marketing So Effective? There’s a lot of buzz online about how email marketing is an incredibly...
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Beginner’s Guide to Email Marketing Automation
The concept of marketing automation can seem confusing, but it needn’t be. It’s often the final stumbling block for...
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